Wine Library’s Gary Vee Lands +$1 million book deal

posted by   Ian Wyatt   |    April 3, 2009

Posted in   Entrepreneurship   |   Comments

The most up and coming wine expert and social media personality Gary Vee just landed a seven figure, 10 book deal with HarperStudio according to the Wall Street Journal.

For those not familiar, Gary Vaynerchuk (@GaryVee) is a wine retailer through his Wine Library in New Jersey, and also the host of the Internet show Wine Library TV. Gary has successfully developed his online personality through his straight talk approach to evaluating wines. In a world where wine is often thought to be expensive and complicated, Gary's funny and direct approach to wine is a welcomed change. Gary's first book Crush It! Turn Your Passion into Profits in a Digital World is slated for release in September, 2009.

With 166,000 Twitter followers (including me), Gary has successfully developed an engaged audience with a strong following. According to the Wall Street Journal, HarperStudio was in part attracted to Gary due to the platform and audience that he has cultivated through the social media.

Wine Library TV is a great example of how Internet entrepreneurs are using low cost video and social media such as Twitter to gain huge followings. And this book deal with HarperStudio demonstrates the perceived value of that audience.  I think every entrepreneur can learn some lessons from Gary about how to build a social media audience and effectively use online video.

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