Teamwork results in quick launch of Trademaster video webinar

posted by   Ian Wyatt   |    December 15, 2008

Posted in   Business Financial Publishing   |   Comments (1)

In the investment newsletter / content industry, there has been an increased push in recent months to begin using video as a means of delivering content and marketing messages to current and prospective users. In our industry, we are targeting individual investors, typically men who are 45 - 75 years old.

Three weeks ago, I was talking with Lee, the Director of Marketing at Business Financial Publishing. Together we decided that now was the time to stop talking, and start acting on this video web seminar (also known as a webinar) opportunity. Two days before Thanksgiving, we decided to go ahead, and launch our first ever video as a marketing video webinar for our Trademaster Daily Stock Alerts Service. In less than three weeks, we have accomplished this goal with a great video seminar event titled "Stock Summit 2008: Profits After the Fall." The event will go live at 6pm eastern time today, Monday December 15. To register for the event, please visit Trademaster.tv.

This event was complicated for several reasons. We had never previously professionally produced a video. There were the issues of staging the event, developing the content for the presentation, finding a videographer, selected a video hosting service (we selected Amazon Web Services, an inexpensive cloud computing service), compressing 30 minutes of video for web format, and finding suits and ties for the participants (our work environment is usually very casual).

I am extremely impressed with the level of teamwork displayed by everyone at Business Financial Publishing in order to pull this off. It is truly amazing what a small team of people can accomplish in a very short period of time when they set their minds on a single goal. Our goal was getting this marketing video webinar done by today so that we could market our great service and generate new subscriptions for our Trademaster Daily Stock Alerts Service.

The video presentation focuses on what has been happening in the financial markets in recent months, including the decline of the stock market. Most individual investors have seen the value of their equities and investment portfolios decline by 30% - +50% in a few short months. Our surveys and interaction with subscribers indicates that they are very concerned about the value of their investments, and the future recovery of the stock market. These individual investors are looking for investment opportunities that will provide them with the ability to make money in this market today.

Our solution, which we present in this video webinar is Trademaster Daily Stock Alerts, a service that uses our proprietary system for screening and ranking +4,500 stocks each day to deliver the best stock picks to subscribers for only $49.95 per month. I won't get into the details of the service or system here - just check out the video at Trademaster.tv to get all the details.

I special thanks to several key team members who have been very involved with this promotion and event.
+ Benson for being the star of the show.
+ Bob for helping us young guys get some credibility on video and great insights into the content of the presentation for the target audience.
+ Brit for writing lots of copy to get people to register for the event, and reminding them to attend. Great copy to drive the sense of urgency.
+ Jason for helping with the research and reports to make this event possible.
+ Chris the freelance videographer for showing us what works and what does not in web video, and executing this event in a very short period of time.
+ Dan and Joshua for figuring out the technical stuff, and getting everything setup well in advance, so we didn't have to worry.
+ Lee for quarterbacking the entire event, and making this happen.
+ And to our late team that stayed at the office until 130am to get this DONE... Dan, Lee, and Chris, thanks for the hard work and dedication.

Thanks to everyone who was involved. The video looks great. This will hopefully be the first of many such video events that we will roll out in the coming months.

Comments

Posted by  on  03/24  at  06:18 PM