Video: Guy Kawasaki on Using Twitter

posted by   Ian Wyatt   |    June 30, 2009

Posted in   New Media   |   Comments

I've been personally using Twitter for nine months, and now I'm looking for ways to enhance my content and use of this platform to better engage and communicate with my business audience of subscribers, readers, business partners, and colleagues.

I was recently emailed a link to a presentation from Guy Kawasaki @GuyKawasaki about how to tweet and use Twitter as a marketing platform for your personal brand or company. Watch Guy Kawasaki's presentation to the Vancouver chapter of Entrepreneur's Organization by clicking here.

Guy Kawasaki is the founder of Garage Technology Ventures and founder of Alltop.

Here are a few key take aways from his presentation:

• Ignore the A-list of influential users, and instead focus on bottom up relationships. You never know who will be your biggest evangelist.
• Need lots of followers, because if you don't have lots of followers, you can't achieve the reach required. It's a game of big numbers.
• Follow everyone who follows you, using SocialToo.
• What is the goal of your use of Twitter? How can you get the most re-tweets? Re-tweets show quality content. Re-tweeting is the best form of flattery. Use Retweetist to track and monitor.
• Quality of links is the best way to get more Twitter followers. Use StumbleUpon and Alltop to find interesting links to post on Twitter, using shortened links.
• Use Tweetdeck for managing your Twitter accounts, search functions, re-tweets, and direct messages.

Lots of great tips in this video for taking Twitter to the next level - from a personal communication tool, to a proactive platform for engaging with an audience. Looks like I have my work cut out!

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